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Intelligent Techniques for Web Personalization
Bamshad Mobasher
€ 70.97
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Description for Intelligent Techniques for Web Personalization
Paperback. Constitutes the refereed post-proceedings of the Second Workshop on Intelligent Techniques in Web Personalization, ITWP 2003, held in Acapulco, Mexico in August 2003 as part of IJCAI 2003, the 18th International Joint Conference on Artificial Intelligence. Series: Lecture Notes in Computer Science. Num Pages: 328 pages, biography. BIC Classification: UDB; UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 478.
Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e?ective personalization, organizations must rely on all available data, including the usage and click-stream data (re?e- ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro?les. In addition, e?cient ... Read more
Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e?ective personalization, organizations must rely on all available data, including the usage and click-stream data (re?e- ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro?les. In addition, e?cient ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
328
Condition
New
Series
Lecture Notes in Computer Science
Number of Pages
328
Place of Publication
Berlin, Germany
ISBN
9783540298465
SKU
V9783540298465
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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