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The Art of .COMbat: Ancient Wisdom for the Competitive Economy
Shawn P. McCarthy
€ 17.95
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Description for The Art of .COMbat: Ancient Wisdom for the Competitive Economy
Hardcover. Keywords: "Business, Finance & Law, Computers & Internet,Business, Finance & Law"
A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of ... Read more
A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of ... Read more
Product Details
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
256
Format
Hardback
Publication date
2001
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780471415190
SKU
KT00000932
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Shawn P. McCarthy
SHAWN P. McCARTHY is a product manager and developer for Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as Macworld, Internet World, and Comdex.
Reviews for The Art of .COMbat: Ancient Wisdom for the Competitive Economy
"...some useful strategic insights and tactical skills..." (Long Range Planning)