
Stock image for illustration purposes only - book cover, edition or condition may vary.
The Promiscuous Customers
Michael Bayler
€ 28.42
FREE Delivery in Ireland
Description for The Promiscuous Customers
Paperback. Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Num Pages: 278 pages, Ill. BIC Classification: KJE; KJM; KJS; UDB. Category: (G) General (US: Trade). Dimension: 233 x 156 x 21. Weight in Grams: 438.
Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business. It balances crisp observation with just-in-time pragmatism, on a solid foundation of value and quality management.
Created by two of Britain's most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business.
Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e-business strategy consultancy.
Created by two of Britain's most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business.
Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e-business strategy consultancy.
Product Details
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
278
Condition
New
Number of Pages
280
Place of Publication
Oxford, United Kingdom
ISBN
9781841121598
SKU
V9781841121598
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Michael Bayler
MICHAEL BAYLER came into digital media in 1991 following a marketing career in entertainment in Europe, Asia, and the US. He held senior positions in electronic publishing and brand consulting, and founded a digital production company in 1996, prior to forming The e-Value Partnership with David. Mike specialises in marketing, communications and brand strategy for digital markets. DAVID STOUGHTON made the transition from television production to digital media in 1989, becoming operations director of AIM, one of the first UK new media agencies. He established his own consultancy, DSA, in 1996. David has formal training in project and technology management, and has consulted on an extensive range of large digital projects. Mike and David founded The e-Value Partnership in early 1999, to advise senior management on strategy and planning for digital business.
Reviews for The Promiscuous Customers
"For a readable, thought-provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read." (European Centre for Customer Strategies, 21 February 2002)