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Digital Play: The Interaction of Technology, Culture, and Marketing
Stephen Kline
€ 38.32
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Description for Digital Play: The Interaction of Technology, Culture, and Marketing
Paperback. Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. Num Pages: 376 pages, illustrations. BIC Classification: UBJ; UDX. Category: (P) Professional & Vocational. Dimension: 156 x 230 x 28. Weight in Grams: 530.
A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory.
A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory.
Product Details
Publisher
McGill-Queen´s University Press
Format
Paperback
Publication date
2003
Condition
New
Number of Pages
376
Place of Publication
Montreal, Canada
ISBN
9780773525917
SKU
V9780773525917
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Stephen Kline
CA
Reviews for Digital Play: The Interaction of Technology, Culture, and Marketing
"The authors are to be commended for undertaking this major history of the video game in our contemporary global economy. I am impressed with their research, and the arguments are convincingly developed using careful textual analysis and powerful graphic illustrations". Timothy W. Luke, Department of Political Science, Virginia Polytechnic Institute and State University /// "A useful and timely intervention into ... Read more