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e-Strategy
Michael J. Cunningham
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Description for e-Strategy
Paperback. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJE; UDB. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 184 x 135 x 8. Weight in Grams: 124.
Fast track route to developing effective and profitablee-strategies for organizations.
Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.
Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensiveresources guide
Fast track route to developing effective and profitablee-strategies for organizations.
Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.
Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensiveresources guide
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
120
Condition
New
Series
ExpressExec S.
Number of Pages
128
Place of Publication
Oxford, United Kingdom
ISBN
9781841122144
SKU
V9781841122144
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Michael J. Cunningham
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Smart Things to Know about E-Business and Partners.com.
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