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From Big Data to Big Profits: Success with Data and Analytics
Russell Walker
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Description for From Big Data to Big Profits: Success with Data and Analytics
Hardback. In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions. Num Pages: 312 pages. BIC Classification: UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 164 x 243 x 24. Weight in Grams: 586.
Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years. In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and ... Read more
Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years. In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and ... Read more
Product Details
Publisher
Oxford University Press Inc
Format
Hardback
Publication date
2015
Condition
New
Weight
585g
Number of Pages
312
Place of Publication
New York, United States
ISBN
9780199378326
SKU
V9780199378326
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Russell Walker
Russell Walker, Ph.D. is Clinical Associate Professor at the Kellogg School of Management, Northwestern University. Russell Walker has developed and taught leading executive programs on Big Data and Analytics, Strategic Data-Driven Marketing, Risk Management, and Global Leadership. He founded and teaches the popular Analytical Consulting Lab, which brings Kellogg MBAs together with real-world projects in Analytics and the use of ... Read more
Reviews for From Big Data to Big Profits: Success with Data and Analytics
Russell Walker's important book is not just about Big Data, but how to monetize all your data. It's an essential guide to competing in the data economy and developing analytics-based products and services. Thomas H. Davenport, Distinguished Professor of IT and Management, Babson College, and Author of Competing on Analytics and Big Data at Work Few companies have ... Read more