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Design for the Mind:Seven Psychological Principles of Persuasive Design
Victor S. Yocco
€ 33.99
€ 33.11
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Description for Design for the Mind:Seven Psychological Principles of Persuasive Design
Paperback. .
DESCRIPTION The days of purely aesthetic design are long gone. Today's web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There's a body of tested psychological principles that can transform digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and ... Read more
DESCRIPTION The days of purely aesthetic design are long gone. Today's web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There's a body of tested psychological principles that can transform digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and ... Read more
Product Details
Publisher
Manning Publications
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9781617292958
SKU
V9781617292958
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Victor S. Yocco
Victor Yocco is a researcher and strategist at Intuitive Company, a user focused design and development firm located in Philadelphia, PA. Victor frequently publishes and speaks on UX research and design. He received his PhD from The Ohio State University, where his research focused on psychology and communication.
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