The humble form: it may seem boring, but most of your website's value passes through forms. Follow Jarrett & Gaffney's guidelines, and you'll probably double your online profits. - Jakob Nielsen, Principal, Nielsen Norman Group This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, ... Read morewhich has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. - Steve Krug, Foreword author and author of the best selling Don't Make me Think If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model
relationship, conversation, appearance. You need all three for a successful form
a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. - Janice (Ginny) Redish, author of Letting Go of the Words
Writing Web Content that Works Show Less