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Content Strategy for the Web
Kristina Halvorson
€ 38.99
€ 37.79
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Description for Content Strategy for the Web
Paperback. Num Pages: 216 pages, Illustrations. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 179 x 227 x 12. Weight in Grams: 480.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business ... Read more
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Product Details
Publisher
Pearson Education (US) United States
Number of pages
216
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
224
Place of Publication
, United States
ISBN
9780321808301
SKU
V9780321808301
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-50
About Kristina Halvorson
Reviews for Content Strategy for the Web
“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine “By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team” – Lucie ... Read more