"Once again, Arne Dietrich proves that he is one of the brightest thinkers on the planet. With great insight, clarity and humor, How Creativity Happens In The Brain gives us a much needed breakdown of the neuroscientific hows and whys of creativity. This book is fantastic-a must read!" - Steven Kotler, a New York Times bestselling author, award-winning journalist, and ... Read morecofounder and director of research for the Flow Genome Project "In this brilliantly original book, Arne Dietrich ruthlessly demolishes all the nonsense about "left brains" and "divergent thinking," and sets out a bold new theory of creativity. Written with verve and panache, this is a must read for anyone interested in how brains generate new ideas." - Dylan Evans, author of Risk Intelligence and Placebo: Mind over Matter in Modern Medicine "For those of us getting claustrophobic in the super-heated sauna of pop-culture pontifications on creativity and how to maximize it in our lives, Arne Dietrich's new, groundbreaking book is a welcome, bracing plunge into the icy waters of clear thinking. Dietrich begins with a passionate, neurolingo free de-construction of the multiple theories of creativity prevailing today, including those held in the mostly lofty academic circles. This would be reason enough to make this an important book. But the author goes on to offer a new approach, one that takes seriously the thorough distribution of creativity in the brain and its multifaceted processes. Hisis an evolutionary paradigm, long familiar from other scholarly domains, with a variation-selection process at its core. Most simply stated: the brain produces (creative) mental models based on predictive processing, tests them, and selects. Dietrich's writing style is both accessible and leavened by a wonderfully wicked sense of humor. All in all, this makes for a great - and transformative - read." Gary Vikan, former Director of the Walters Art Museum, Baltimore, USA 'This is a remarkable book, coming from the guy doing the best work on the brain and creativity. Dietrich describes the role of the brain in creativity and clearly identifies what can and cannot be said about the neural basis of creative thinking. He is so right in saying that hundreds of books offer methods and even "results" about creativity, but most of what is available is bunk. It is easy to be misled because many books are written by "brain experts," but most do not know the creativity research. Others are written by creativity experts, but they are not knowledgeable about the brain. This is the first book that draws from both fields, accurately separating the trustworthy from the unreliable. Dietrich identifies what appears to be the central process occurring in the brain that leads to creative behavior ("ideational combination"). He accomplishes a great deal, and yet does it while minimizing impenetrable neurolingo and cumbersome academese. If you are interested in reliable information about the brain and creativity, this book is for you.' - Mark Runco, Editor, Creativity Research Journal Show Less