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HTML5 Advertising
John Percival
€ 54.47
FREE Delivery in Ireland
Description for HTML5 Advertising
Paperback. Num Pages: 404 pages, biography. BIC Classification: UMW. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 19. Weight in Grams: 678. 346 pages, 1, black & white illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: UMW. Dimension: 193 x 237 x 20. Weight: 678.
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?
HTML5 Advertising will educate you on the whole digital advertising process ... Read more
- Takes you through the advertising campaign process with HTML5 from design to delivery
- Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification
- Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript.
Product Details
Format
Paperback
Publication date
2012
Publisher
Apress
Number of pages
346
Condition
New
Number of Pages
376
Place of Publication
Berlin, Germany
ISBN
9781430246022
SKU
V9781430246022
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John Percival
John Percival is an established creative director and technologist that resides in the Philadelphia area. He specializes in digital media production, multi-screen development, interactive design and video creation and delivery.He currently works in the digital advertising space working for many Fortune 500 clients solving complex problems. John has been in the digital space for nearly a decade, has led and ... Read more
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