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Description for Going Viral
Hardcover. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. Num Pages: 200 pages, illustrations. BIC Classification: GTC; JFD; UBW. Category: (P) Professional & Vocational. Dimension: 222 x 145 x 16. Weight in Grams: 380.
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.
So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that ... Read more
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.
So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Polity Press United Kingdom
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
Oxford, United Kingdom
ISBN
9780745671284
SKU
V9780745671284
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Karine Nahon
Karine Nahon is associate professor at the Information School, University of Washington, where she is also director of the Virality of Information (retroV) research group and former director of the Center for Information & Society. Jeff Hemsley is Assistant Professor in the School of Information Studies, Syracuse University, New York.
Reviews for Going Viral
Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries). "This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers ... Read more