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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tim Ash
€ 30.99
€ 22.52
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Description for Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Paperback. A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. Num Pages: 480 pages, Illustrations. BIC Classification: UMW. Category: (P) Professional & Vocational. Dimension: 188 x 231 x 16. Weight in Grams: 720.
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. * Features fully updated information and case studies on landing page optimization * Shows ... Read more
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. * Features fully updated information and case studies on landing page optimization * Shows ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
480
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
480
Place of Publication
Chichester, United Kingdom
ISBN
9780470610121
SKU
V9780470610121
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Tim Ash
Tim Ash is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B split and multivariate test plan creation, and client training/mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and ... Read more
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