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Making Social Media Work
Ronan Gruenbaum
€ 35.42
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Description for Making Social Media Work
Paperback. Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business. Series: Palgrave Pocket Consultants. Num Pages: 312 pages, 10 figures. BIC Classification: KJP; KJW; UF. Category: (P) Professional & Vocational. Dimension: 131 x 197 x 23. Weight in Grams: 354.
Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.
Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.
Product Details
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
192
Condition
New
Series
Palgrave Pocket Consultants
Number of Pages
294
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137024817
SKU
V9781137024817
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ronan Gruenbaum
Ronan Gruenbaum is Professor of Marketing and Technology and Associate Dean at the London postgraduate campus of Hult International Business School, having joined Hult from Ashridge Business School where he was, most recently, Associate. Ronan has over fifteen years' corporate experience in e-commerce, digital marketing, mobile technologies, online learning and social media and in addition to teaching on MBA and ... Read more
Reviews for Making Social Media Work
"My first thought was 'Oh lord, another Social Media book' but then, I actually read it. This one is worth the time good analysis, good examples, and good advice." -Vint Cerf, Internet Pioneer "Many books detail why new technologies are changing business Ronan Gruenbaum refreshingly shows us how organizations can embrace and adopt them." ... Read more