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Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
John Bateman
€ 121.75
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Description for Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
Paperback. The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre Num Pages: 312 pages, biography. BIC Classification: UYQS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 414.
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
Product Details
Format
Paperback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
Number of Pages
312
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230302341
SKU
V9780230302341
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John Bateman
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.
Reviews for Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James ... Read more