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New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi
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Description for New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Paperback. This series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet. Series: E-Business Excellence. Num Pages: 272 pages, Illustrations. BIC Classification: KJC; KJE; UDB. Category: (G) General (US: Trade). Dimension: 215 x 138 x 15. Weight in Grams: 334. "Includes bibliographical references (p. [249]-251) and index. Commissioning organisation: Jeremy Kourdi. xiv, 258 p. ill. 22 cm. Paperback. As new." Keywords: "Business, Finance & Law - E-Commerce - E-business,Business, Finance & Law - E-Commerce - E-commerce,Busi"
The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set.
Other titles in the New Economy Excellence series include:
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354
Other titles in the New Economy Excellence series include:
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354
Product Details
Condition
Used, Like New
Publisher
John Wiley and Sons Ltd Dublin, Ireland
Number of pages
272
Format
Paperback
Publication date
2001
Series
E-Business Excellence
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471498445
SKU
KEX0161812
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Jeremy Kourdi
JEREMY KOURDI is responsible for The Economist Conferences activities in Europe, the Middle East and Africa. This includes London and Vienna conferences with a combined total of 46 events in 2000-01. Jeremy started his career with Longman, before joining Reed-Elsevier. During 1992-3 he was Business Operations Manager with what is now the CIPD. From 1993-6 he was Head of Publishing at The Institute of Management, and was then Publishing Director for the Hawksmere Group, as well as working as a consultant with IBC Conferences, London Business School, IMD and ING Barings. He has an MA in International Relations, and is a Fellow of the Royal Society of Arts. He is author of a number of business books.
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