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Visual Thinking
Colin Ware
€ 52.99
€ 50.39
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Description for Visual Thinking
Paperback. Demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. This title presents visual thinking as a complex process that can be supported in various stages using specific design techniques. It includes many examples. Num Pages: 256 pages, Approx. 250 illustrations (200 in full color). BIC Classification: UL. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 12. Weight in Grams: 614.
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s ... Read more
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s ... Read more
Product Details
Publisher
Elsevier Science & Technology United States
Number of pages
256
Format
Paperback
Publication date
2008
Condition
New
Weight
483g
Number of Pages
208
Place of Publication
San Francisco, United States
ISBN
9780123708960
SKU
V9780123708960
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Colin Ware
Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading ... Read more
Reviews for Visual Thinking
“Through a detailed analysis of the mechanics of visual cognition, this book teaches us how to see as designers, by anticipating how others will see our designs. Ware summarizes the thread of inquiry that leads through Goethe, Klee, Arnheim, Gibson and Tufte, sifting it for relevance to the artful science of visualization, and condensing it into one eminently readable volume. ... Read more