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Personas - User Focused Design
Lene Nielsen
€ 160.06
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Description for Personas - User Focused Design
Hardback. Contending that people view each other as individuals, not classifiable types in a segmented society, this volume explains a versatile concept of user-focused design, solidly backed by research, and helpful in IT product design as much as character-led movies. Series: Human-Computer Interaction Series. Num Pages: 158 pages, 8 black & white tables, biography. BIC Classification: UYZG. Category: (P) Professional & Vocational. Dimension: 162 x 242 x 13. Weight in Grams: 440.
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so ... Read more
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so ... Read more
Product Details
Publisher
Springer London Ltd United Kingdom
Number of pages
191
Format
Hardback
Publication date
2012
Series
Human-Computer Interaction Series
Condition
New
Weight
439g
Number of Pages
158
Place of Publication
England, United Kingdom
ISBN
9781447140832
SKU
V9781447140832
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-1
Reviews for Personas - User Focused Design
Alan Arnfeld, Best Practice Bank, Abingdon, United Kingdom Excerpts from full review posted Mar 4 2013 to Computing Reviews [Review #: CR140980] ...There are many examples of persona creation templates, but this book tackles head on the remaining issues in the practical process of creating persona descriptions. Nielsen proposes ten steps to achieve this ... Read more