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Persuasive Technology
B.J. Fogg
€ 58.80
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Description for Persuasive Technology
Paperback. Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies. Series: Interactive Technologies. Num Pages: 312 pages, black & white illustrations. BIC Classification: UY. Category: (P) Professional & Vocational. Dimension: 227 x 205 x 19. Weight in Grams: 590.
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. ... Read more
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. ... Read more
Product Details
Publisher
Elsevier Science & Technology United States
Number of pages
312
Format
Paperback
Publication date
2003
Series
Interactive Technologies
Condition
New
Weight
589g
Number of Pages
312
Place of Publication
San Francisco, United States
ISBN
9781558606432
SKU
V9781558606432
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About B.J. Fogg
B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.
Reviews for Persuasive Technology
"It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation."
Jakob Nielsen, Principal, Nielsen Norman Group"Today's technology is used to change attitudes and behavior. ... Read more
Jakob Nielsen, Principal, Nielsen Norman Group"Today's technology is used to change attitudes and behavior. ... Read more