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22%OFFRussell Glass - The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits - 9781118889800 - V9781118889800
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

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Description for The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Hardback. Get the expert perspective and practical advice on big data

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. Num Pages: 224 pages, illustrations. BIC Classification: UY. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 21. Weight in Grams: 414.
Get the expert perspective and practical advice on big data

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive ... Read more

The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.

  • Learn what big data is, and how it will transform the enterprise
  • Explore why major corporations are betting their companies on marketing technology
  • Read case studies of big data winners and losers
  • Discover how to change privacy and security, and remodel marketing

Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

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Product Details

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Condition
New
Weight
411g
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781118889800
SKU
V9781118889800
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Russell Glass
RUSSELL GLASS is the Head of B2B Marketing Products for LinkedIn. A seasoned technology entrepreneur, Russ founded and then served as president and CEO of Bizo, a B2B audience marketing and data platform, which was acquired for $175 million by LinkedIn in 2014. During his tenure at Bizo, he grew the company to a $50 million plus ... Read more

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