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8%OFFMark Rollins - The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More - 9781430250074 - V9781430250074
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The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More

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Description for The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More Paperback. .

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers.  Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers.  While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

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This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets.  It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android.  No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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Product Details

Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Number of pages
146
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
168
Place of Publication
Berlin, Germany
ISBN
9781430250074
SKU
V9781430250074
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Mark Rollins
Mark Rollins is a freelance technical writer, focused on today's most interesting technologies, especially Android. He has a degree in English. For more, visit writermarkrollins.blogspot.com.

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