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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
Wooldridge, Dave, Schneider, Michael
€ 42.99
€ 37.59
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Description for The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
Paperback. "Developer success in the iTunes App Store"--Cover. Num Pages: 480 pages, biography. BIC Classification: UMQ; UMS. Category: (G) General (US: Trade). Dimension: 235 x 191 x 24. Weight in Grams: 744.
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of ... Read more
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Apress
Number of pages
476
Condition
New
Number of Pages
480
Place of Publication
Berlin, Germany
ISBN
9781430233008
SKU
V9781430233008
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Wooldridge, Dave, Schneider, Michael
As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a ... Read more
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