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4%OFFDonna Tedesco - The Moderator´s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research - 9780124047006 - V9780124047006
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The Moderator´s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research

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Description for The Moderator´s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research Paperback. Describes the principles that should always guide your interactions with participants from a real-world perspective. This title provides you with examples of how to apply these principles across a variety of situations throughout the user research process, from technical difficulties to emotional outbursts to awkward interactions. Num Pages: 364 pages, Approx. 120 illustrations (120 in full color). BIC Classification: UTF; UYZG. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 16. Weight in Grams: 760.
The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes ... Read more

Product Details

Publisher
Elsevier Science & Technology United States
Number of pages
364
Format
Paperback
Publication date
2013
Condition
New
Weight
760g
Number of Pages
364
Place of Publication
San Francisco, United States
ISBN
9780124047006
SKU
V9780124047006
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Donna Tedesco
Donna Tedesco is a Senior User Experience Specialist with over ten years of user research experience. She has published and presented at local, national and international conferences, and is co-author with Bill Albert and Tom Tullis of the book, "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies." Donna received a BS in Engineering Psychology/Human Factors from Tufts University ... Read more

Reviews for The Moderator´s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research
"…guide to the moderating role played by researchers in product user research…Eighteen "survival stories" are included throughout the book, narrated by user researchers who have handled unexpected or awkward situations with study participants. Appendices consolidate recommendations of specific phrasing…"
ProtoView.com, April 2014 "This is a sample chapter from Donna Tedesco and Fiona Tranquada’s new book, The Moderator’s Survival ... Read more

Goodreads reviews for The Moderator´s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research


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