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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik
€ 44.99
€ 31.54
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Description for Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Paperback. Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2. 0 presents a new framework that will permanently change how you think about analytics. Num Pages: 504 pages, black & white illustrations, figures. BIC Classification: UY. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 29. Weight in Grams: 698.
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
504
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
512
Place of Publication
New York, United States
ISBN
9780470529393
SKU
V9780470529393
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Avinash Kaushik
Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 ... Read more
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