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Web Site Measurement Hacks
Eric T Petersen
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Description for Web Site Measurement Hacks
Paperback. Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more. Num Pages: 352 pages, Illustrations. BIC Classification: UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 23. Weight in Grams: 562.
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused ... Read more
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
O'Reilly Media, Inc, USA United States
Number of pages
352
Condition
New
Number of Pages
352
Place of Publication
Sebastopol, United States
ISBN
9780596009885
SKU
V9780596009885
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Eric T Petersen
Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, ... Read more
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