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Webkdd 2001 - Mining Web Log Data Across All Customers Touch Points
. Ed(S): Kohavi, Ron; Masand, Brij M.; Spiliopoulou, Myra; Srivastava, Jaideep
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Description for Webkdd 2001 - Mining Web Log Data Across All Customers Touch Points
Paperback. Constituting the post-proceedings of the third International Workshop on Mining Web Data, these seven papers address key issues in mining Web log data for e-commerce and are devoted to predicting user access; recommender systems and access modelling and acquiring and modelling data and patterns. Editor(s): Kohavi, Ron; Masand, Brij M.; Spiliopoulou, Myra; Srivastava, Jaideep. Series: Lecture Notes in Computer Science. Num Pages: 177 pages, biography. BIC Classification: UDB; UGK; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 9. Weight in Grams: 267.
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion ... Read more
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
177
Condition
New
Series
Lecture Notes in Computer Science
Number of Pages
166
Place of Publication
Berlin, Germany
ISBN
9783540439691
SKU
V9783540439691
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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