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27%OFFChris Goward - You Should Test That - 9781118301302 - V9781118301302
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You Should Test That

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Description for You Should Test That Paperback.

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Num Pages: 360 pages, Illustrations (some col.). BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 20. Weight in Grams: 602.

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

  • Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you ... Read more
  • Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
  • Helps you learn what to adjust, how to do it, and how to analyze the results
  • Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
  • Author has used these techniques to assist Fortune 500 clients

You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9781118301302
SKU
V9781118301302
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Chris Goward
Chris Goward is founder and CEO of WiderFunnel, the conversion optimization agency that has improved marketing results by up to 400% for such firms as eBay, Google, BabyAge.com, SAP, Electronic Arts, Iron Mountain, Expensify, Hair Club, and many more. Chris is recognized as a conversion optimization thought leader, has an influential blog (WiderFunnel.com/blog), and speaks internationally at such conferences as ... Read more

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