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20%OFFDave Trott - Predatory Thinking - 9781447285342 - V9781447285342
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Predatory Thinking

€ 17.99
€ 14.33
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Description for Predatory Thinking Paperback. A masterclass in out-thinking the competition. Num Pages: 272 pages. BIC Classification: VS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 138 x 21. Weight in Grams: 302.

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the ... Read more

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Product Details

Publisher
Pan Macmillan
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9781447285342
SKU
V9781447285342
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50

About Dave Trott
Dave Trott is the author of Creative Mischief and Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', 'Lipsmackinthirstquenchin . . . ... Read more

Reviews for Predatory Thinking
Offers much to think about . . . engaging
Creative Review
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head
Psychologies
Cool, clear, very readable
Overseas Property Professional

Goodreads reviews for Predatory Thinking


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