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Winning in the Women´s Health Care Marketplace: A Comprehensive Plan for Health Care Strategists
Genie James
€ 110.51
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Description for Winning in the Women´s Health Care Marketplace: A Comprehensive Plan for Health Care Strategists
Hardcover. Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Num Pages: 312 pages, illustrations. BIC Classification: MBNH; MBPM; VFDW. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 161 x 24. Weight in Grams: 531.
Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.
Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.
Product Details
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Number of pages
312
Condition
New
Number of Pages
296
Place of Publication
New York, United States
ISBN
9780787944445
SKU
V9780787944445
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Genie James
GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.
Reviews for Winning in the Women´s Health Care Marketplace: A Comprehensive Plan for Health Care Strategists
"this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women."
Doody Publishing, Inc. "With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!"
Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York "The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace."
Edward O'Neil, Center for the Health Professions, University of California, San Francisco "Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems."
Elizabeth Reich, president, National Association for Women's Health
Doody Publishing, Inc. "With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!"
Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York "The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace."
Edward O'Neil, Center for the Health Professions, University of California, San Francisco "Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems."
Elizabeth Reich, president, National Association for Women's Health