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Asian Brand Strategy: How Asia Builds Strong Brands
Martin Roll
€ 64.83
FREE Delivery in Ireland
Description for Asian Brand Strategy: How Asia Builds Strong Brands
Hardcover.
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Product Details
Format
Hardback
Publication date
2005
Publisher
Palgrave Macmillan
Number of pages
272
Condition
New
Number of Pages
254
Place of Publication
Gordonsville, United States
ISBN
9781403992796
SKU
V9781403992796
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Martin Roll
MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic ... Read more
Reviews for Asian Brand Strategy: How Asia Builds Strong Brands
'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' - Kevin Lane Keller, Professor of Marketing, Tuck School of Business 'Martin Roll's book Asian Brand Strategy has the serious theoretical framework which underpins any real understanding of ... Read more