9%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Hallyu 2.0: The Korean Wave in the Age of Social Media (Perspectives on Contemporary Korea)
Sangjoon Lee (Ed.)
€ 37.99
€ 34.76
FREE Delivery in Ireland
Description for Hallyu 2.0: The Korean Wave in the Age of Social Media (Perspectives on Contemporary Korea)
Paperback. The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave Editor(s): Lee, Sangjoon; Nornes, AbU Mark. Series: Perspectives on Contemporary Korea. Num Pages: 296 pages, 6 tables, 13 halftones, 4 figures. BIC Classification: 1FPKS; JFCA; JFD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. Weight in Grams: 431.
Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.
Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
University of Michigan Press
Condition
New
Series
Perspectives on Contemporary Korea
Number of Pages
276
Place of Publication
Ann Arbor, United States
ISBN
9780472052523
SKU
V9780472052523
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Sangjoon Lee (Ed.)
Sangjoon Lee is Assistant Professor in the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore. Abé Mark Nornes is Professor of Asian Cinema at the University of Michigan.
Reviews for Hallyu 2.0: The Korean Wave in the Age of Social Media (Perspectives on Contemporary Korea)
“Hallyu 2.0’sendeavor—to ‘explore how Korean popular-cultural products have been circulated, disseminated, and consumed by audiences around the globe’—is eminently timely and worthy. The volume has an important contribution to make to scholarship on the Korean Wave. It will be of interest to scholars and students as well as an eager global base of fans keen to read more academic approaches ... Read more