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Handbook of Contemporary Marketing in China: Theories & Practices
Chenglu Wang (Ed.)
€ 284.17
€ 193.47
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Description for Handbook of Contemporary Marketing in China: Theories & Practices
Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Product Details
Publisher
Nova Science Publishers Inc United States
Number of pages
288
Format
Hardback
Publication date
2010
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9781617616891
SKU
V9781617616891
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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