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Marketing Management, An Asian Perspective
Philip Kotler
€ 86.48
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Description for Marketing Management, An Asian Perspective
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing ... Read more
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing ... Read more
Product Details
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
960
Place of Publication
Harlow, United Kingdom
ISBN
9781292089584
SKU
V9781292089584
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-20
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