Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans
Marin Marinov
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Description for Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans
Hardcover. Num Pages: 174 pages, biography. BIC Classification: 1DF; 1DV; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 375.
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
Product Details
Format
Hardback
Publication date
2005
Publisher
Palgrave Macmillan
Number of pages
176
Condition
New
Number of Pages
160
Place of Publication
Gordonsville, United States
ISBN
9781403947505
SKU
V9781403947505
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Marin Marinov
NENAD BRKIC Assistant Professor and Vice-Dean, Faculty of Economics, University of Sarejevo, Bosnia and Herzegovina MURIS CICIC Professor of Marketing and Dean, Faculty of Economics, University of Sarajevo, Bosnia and Herzegovina PATRIZIA DE LUCA Associate Professor of Marketing and Retail Management, University of Trieste, Italy ROLAND KAJCA Chief of the Human Resources Policies Office, Bank of Albania, Albania MAJA MAKOVEC ... Read more
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