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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
Yordanka Chobanova
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Description for Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
Hardcover. The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe -- namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. Num Pages: 285 pages, biography. BIC Classification: 1DF; 1DV; KJVG; KNDF. Category: (P) Professional & Vocational. Dimension: 221 x 163 x 21. Weight in Grams: 460.
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Product Details
Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Number of pages
288
Condition
New
Number of Pages
269
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230230552
SKU
V9780230230552
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Yordanka Chobanova
DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the ... Read more
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