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Tourist Activities in Multimodal Texts: An Analysis of Croatian and Scottish Tourism Websites
Melani Nekic
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Description for Tourist Activities in Multimodal Texts: An Analysis of Croatian and Scottish Tourism Websites
Hardcover. The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites. Num Pages: 242 pages, biography. BIC Classification: 1DBKS; 1DVWYC; CFG; KNSG; UBW. Category: (P) Professional & Vocational. Dimension: 223 x 141 x 19. Weight in Grams: 416.
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
227
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137397904
SKU
V9781137397904
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Melani Nekic
Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.
Reviews for Tourist Activities in Multimodal Texts: An Analysis of Croatian and Scottish Tourism Websites
“I would recommend this book first and foremost to those who are seeking models to carry out multimodal and semiotic analyses. … readers will find in this book relevant and up-to-date reading matter with which to venture into the promising field of multimodality. In sum, this publication is a very useful addition both to studies in promotional tourism discourse and ... Read more