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Over the Horizon: Planning Products Today for Success Tomorrow
Bill Hollins
€ 68.67
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Description for Over the Horizon: Planning Products Today for Success Tomorrow
Paperback. Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short--term healthy bottom--line in order to satisfy their shareholders. Num Pages: 268 pages, illustrations. BIC Classification: 1DBK; KJC; KJF; KJMV5. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 422. 268 pages, illustrations. Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short--term healthy bottom--line in order to satisfy their shareholders. Cateogry: (P) Professional & Vocational. BIC Classification: 1DBK; KJC; KJF; KJMV5. Dimension: 228 x 153 x 17. Weight: 422.
Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short-term healthy bottom-line in order to satisfy their shareholders. In order to satisfy and retain customer-base, organizations should not only ensure that their products and services available now are the best around, but that they will also be the best in the future. This is particularly important as product life cycles contract and organisations need ... Read more
Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short-term healthy bottom-line in order to satisfy their shareholders. In order to satisfy and retain customer-base, organizations should not only ensure that their products and services available now are the best around, but that they will also be the best in the future. This is particularly important as product life cycles contract and organisations need ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc
Number of pages
268
Condition
New
Number of Pages
268
Place of Publication
New York, United States
ISBN
9780471987178
SKU
V9780471987178
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bill Hollins
BILL HOLLINS undertakes consultancy in the area of new product development, where he is acknowledged as one of the world's leading authorities. He has worked extensively in industry and has a doctorate in Design Management from Strathclyde University. He also teaches at the Westminster Business School and Brunel University. He is widely published with several books and over ninety other ... Read more
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