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Advances in Advertising Research
. Ed(S): Banks, Ivana Busljeta; Okazaki, Shintaro
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Description for Advances in Advertising Research
Paperback. Editor(s): Banks, Ivana Busljeta; Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 341 pages, 33 black & white illustrations, biography. BIC Classification: 1D; KJM; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 450.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
341
Condition
New
Series
European Advertising Academy
Number of Pages
330
Place of Publication
, Germany
ISBN
9783658140908
SKU
V9783658140908
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Banks, Ivana Busljeta; Okazaki, Shintaro
Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki ... Read more
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