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Global Television Marketplace
Timothy Havens
€ 45.99
€ 38.34
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Description for Global Television Marketplace
Paperback. Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Series: International Screen Industries. Num Pages: 208 pages, illustrated. BIC Classification: 1DBK; KNTD. Category: (P) Professional & Vocational. Dimension: 157 x 233 x 12. Weight in Grams: 356.
What television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international programme market. A few thousand acquisitions and distribution professionals decide what programmes the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about ... Read more
What television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international programme market. A few thousand acquisitions and distribution professionals decide what programmes the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Number of pages
208
Format
Paperback
Publication date
2006
Series
International Screen Industries
Condition
New
Number of Pages
208
Place of Publication
, United Kingdom
ISBN
9781844571048
SKU
V9781844571048
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Timothy Havens
The Author Timothy Havens is Assistant Professor of Television Studies, The University of Iowa
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