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Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
Rosengarten, Philipp G., Stuermer, Christoph B.
€ 62.54
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Description for Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
Hardcover. Num Pages: 208 pages, biography. BIC Classification: 1DFG; KNDR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 166 x 17. Weight in Grams: 470.
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
Product Details
Format
Hardback
Publication date
2005
Publisher
Palgrave Macmillan
Number of pages
210
Condition
New
Number of Pages
194
Place of Publication
Gordonsville, United States
ISBN
9781403998835
SKU
V9781403998835
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Rosengarten, Philipp G., Stuermer, Christoph B.
PHILIPP G. ROSENGARTEN is a Senior Automotive Analyst at the Global Insight Automotive Group, the market leader in the area of automotive analysis and forecast. He is, amongst others, responsible for the global luxury car segment. He holds a Diploma of Business Administration from the Free University Berlin and completed a MPhil about car component suppliers at the London School ... Read more
Reviews for Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
'Who - like myself - has followed and partially influenced the way of the German Premium brands to global leadership, is impressed by the quality of research and analysis as well as the competence of the authors. This is not only a book about the achievements of the past, but also a guideline for the future of the automotive industry.' ... Read more