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Reviving Traditions in Research on International Market Entry
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Description for Reviving Traditions in Research on International Market Entry
Hardback. The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: 1DBKE; 1DBKW; KJG; KJK; LNCD. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 426.
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles ... Read more
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
Emerald Group Publishing Limited United States
Number of pages
176
Condition
New
Series
Advances in International Marketing
Number of Pages
176
Place of Publication
, United States
ISBN
9780762310449
SKU
V9780762310449
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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