A remarkably readable and well-informed work. It tells in a penetrating but objective way how Nigel Farage built a party from almost nothing to... winning four million votes (but only one seat) at Westminster. Anyone seeking to understand how the familiar regularities of British politics have so recently come under challenge should read this objective and well-informed study.
Sir ... Read moreDavid Butler
A neat balance between insider account and expert analysis, this is a must-read for anyone wanting to understand Ukip-the bad boy of British politics.
Tim Bale, author of Five Year Mission: The Labour Party under Ed Miliband
Goodwin and Milazzo tell the story of UKIPs remarkable rise and provide the analysis needed to understand why it happened. This book is essential reading for anyone who wants to understand what has proven to be a major challenge to the conventional order of British party politics.
John Curtice, University of Strathclyde
Matthew Goodwin and Caitlin Milazzo meticulously map UKIP's politics and appeal in their book UKIP; Inside the Campaign to Redraw the Map of British Politics - essential reading ahead of the Euro Referendum in which UKIP will no doubt feature strongly.
philosophyfootball.com
I cannot tell you how much I am enjoying @GoodwinMJ book about the UKIP election campaign. Amusing and entertaining!
Douglas Carswell, on Twitter (@DouglasCarswell)
The closeness of the authors to UKIP's campaign really does allow for a blow-by-blow account of the trials and tribulations of the partys breakthrough year.
Melanie Onn, Labour Progress
With impressive insider access to the major players in UKIP and a wide sweep of polling data the book presents a powerful account of an insurgent political party.
The Ruralist
The author's account of the election risks giving political science a good name. It is better sourced than any journalistic version of the same events I have read and has a commitment to narrative rare in academic writing ... Goodwin and Milazzo have an eye for the telling detail.
Oliver Wiseman, Standpoint
Both a very good bit of political science and a comedy classic.
Daniel Finkelstein, The Times
Matthew Goodwin and Caitlin Milazzo meticulously map UKIP's politics and appeal in their book UKIP: Inside the Campaign to Redraw the Map of British Politics - essential reading ahead of the Euro Referendum in which UKIP will no doubt feature strongly.
Mark Perryman, Huffington Post UK
These are the best academic minds on the subject.
John Rentoul, Independent
Goodwin and Milazzo tell their tale with brio and a fine journalistic eye for the good story ... They are particularly good on the Ukip threat to Labour.
Philip Collins, The Times
[A] path-breaking study.
David Marquand, New Statesman
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