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European Business Strategies: An Analysis of Europe's Top Companies
Richard L. Lynch
€ 4.99
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Description for European Business Strategies: An Analysis of Europe's Top Companies
Hardcover. 374p. Paperback. P.B. Keywords: "Subjects - Business, Finance & Law - Economics - International Economics - Trade,Subjects - Business, Finance & Law - Management - General,Education Resources - Books - Economics - International Econo"
1992 will present a major challenge for all European companies. Whilst most business executives will need to evaluate their own company's market position, they will also need to know what strategies other companies are adopting in order to tackle the challenge and opportunities presented by the single European market. This book aims to provide this type of information and is based on a study of 250 top European companies and their preparations for 1992. Using as his starting point the analysis of 22 market sectors, the author uses the international case studies to build a strategic framework for companies to ... Read more
1992 will present a major challenge for all European companies. Whilst most business executives will need to evaluate their own company's market position, they will also need to know what strategies other companies are adopting in order to tackle the challenge and opportunities presented by the single European market. This book aims to provide this type of information and is based on a study of 250 top European companies and their preparations for 1992. Using as his starting point the analysis of 22 market sectors, the author uses the international case studies to build a strategic framework for companies to ... Read more
Product Details
Condition
Used, Good
Publisher
Kogan Page
Format
Hardback
Publication date
1990
Number of Pages
300
Place of Publication
London, United Kingdom
ISBN
9780749402174
SKU
KON0566835
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
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