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Kodak and the Lens of Nostalgia
Nancy Martha West
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Description for Kodak and the Lens of Nostalgia
Hardcover. A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Series: Cultural Frames, Framing Culture. Num Pages: 304 pages, 16 colour & 40 b&w illustrations. BIC Classification: 1KBB; 3JH; 3JJ; AJ; HBJK; HBLW; JFC; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 22. Weight in Grams: 585.
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or ... Read more
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or ... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
University of Virginia Press United States
Number of pages
304
Condition
New
Series
Cultural Frames, Framing Culture
Number of Pages
304
Place of Publication
Charlottesville, United States
ISBN
9780813919584
SKU
V9780813919584
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-16
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