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Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37
Weipin Tsai
€ 119.23
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Description for Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37
Hardcover. Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization. Num Pages: 270 pages, 22 black & white illustrations, biography. BIC Classification: 1FPC; 3JJF; 3JJG; HBJF; HBLW; HBTB; KNTJ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 163 x 20. Weight in Grams: 438. Nationalism, Consumerism and Individuality in China 1919-37. 272 pages, 29 black & white illustrations, 1 charts. Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization. Cateogry: (UP) Postgraduate, Research & Scholarly. BIC Classification: 1FPC; 3JJF; 3JJG; HBJF; HBLW; HBTB; KNTJ. Dimension: 224 x 136 x 21. Weight: 432.
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
Product Details
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
274
Condition
New
Number of Pages
249
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230019829
SKU
V9780230019829
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Weipin Tsai
WEIPIN TSAI is a historian of modern China, specializing in political, regional trading and socio-economic interests from the late Qing to the Republican period, including globalization and colonial influence in China, and consumerism in daily life. She is currently a lecturer in the History Department of Royal Holloway, University of London, UK.
Reviews for Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37
'Tsai shows convincingly that Shenbao reached out toward many different social groups and - for commercial reasons among others - sought to extend its audience to include ever new groups: by changing existing columns, such as the Random Talk to "May Fourth Spirit," for example (chapter 5) and by creating new columns (such as Spring and Autumn) not to lose ... Read more