Bright Modernity: Color, Commerce, and Consumer Culture
Regina Lee Blaszczyk (Ed.)
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Description for Bright Modernity: Color, Commerce, and Consumer Culture
Hardback. Editor(s): Blaszczyk, Regina Lee; Spiekermann, Uwe. Series: Worlds of Consumption. Num Pages: 390 pages, 12 black & white illustrations, 24 colour illustrations, 24 colour tables, biography. BIC Classification: HBG; HBTB; KC; KCZ. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the color revolution in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for ... Read more
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the color revolution in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Series
Worlds of Consumption
Condition
New
Weight
28g
Number of Pages
287
Place of Publication
Cham, Switzerland
ISBN
9783319507446
SKU
V9783319507446
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Regina Lee Blaszczyk (Ed.)
Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society at the University of Leeds, UK. Her nine books include several award-winning titles: Imagining Consumers: Design and Innovation from Wedgwood to Corning; Producing Fashion: Commerce, Culture, and Consumers (editor); and The Color Revolution. Uwe Spiekermann teaches economic and ... Read more
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