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22%OFFLarry Silver - Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor - 9780691130194 - V9780691130194
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

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Description for Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much ... Read more

Product Details

Format
Hardback
Publication date
2008
Publisher
Princeton University Press United States
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
New Jersey, United States
ISBN
9780691130194
SKU
V9780691130194
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Larry Silver
Larry Silver is the James and Nan Farquhar Professor of Art History at the University of Pennsylvania. His books include "Peasant Scenes and Landscapes, Hieronymus Bosch, Graven Images, Art in History", and "The Paintings of Quinten Massys".

Reviews for Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the risk of anachronism, modern perspectives are applied to past problems."
Kevin Sharpe, Times Literary Supplement "Silver's book will be essential reading for anyone interested in the political culture of late ... Read more

Goodreads reviews for Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor


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