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McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
Jeffrey Rothfeder
€ 16.93
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Description for McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
Paperback. The McIlhenny Co run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business. This book tells how, from a simple idea - the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged. Num Pages: 272 pages, black & white illustrations, black & white plates. BIC Classification: 1KBBSL; HBTK; KNDF. Category: (G) General (US: Trade). Dimension: 203 x 135 x 16. Weight in Grams: 203.
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea - the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged that would produce one of the best-known products in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine and an icon of pop culture, making it as recognisable as far bigger brands such as Coca-Cola and Kleenex.To this day, the McIlhenny Co., still run by a family of matchless characters who believe in a rigid code of family loyalty, ... Read more
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea - the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged that would produce one of the best-known products in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine and an icon of pop culture, making it as recognisable as far bigger brands such as Coca-Cola and Kleenex.To this day, the McIlhenny Co., still run by a family of matchless characters who believe in a rigid code of family loyalty, ... Read more
Product Details
Publisher
Harper Business United States
Number of pages
272
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780060721855
SKU
V9780060721855
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-99
About Jeffrey Rothfeder
A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.
Reviews for McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
"[T]he history of Tabasco and its creators, the McIlhenny family, makes for a spicy...tale, and Jeffrey Rothfeder serves it up nicely."
BusinessWeek "[T]he unembellished saga of the McIlhenny clan is a tale that needs no seasoning."
Portfolio "[B]alanced and always entertaining."
Publishers Weekly "These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt ... Read more
BusinessWeek "[T]he unembellished saga of the McIlhenny clan is a tale that needs no seasoning."
Portfolio "[B]alanced and always entertaining."
Publishers Weekly "These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt ... Read more