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Selling the American Way
Laura A. Belmonte
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Description for Selling the American Way
Paperback. Selling the American Way documents how U.S. officials defined and defended the "American Way of Life" in a quest to promote democratic capitalism and discredit communism, but faced great difficulties in reconciling their symbolic America with the complex political, economic, and strategic realities of the Cold War. Num Pages: 272 pages, 10 illus. BIC Classification: HBJK. Category: (U) Tertiary Education (US: College). Dimension: 229 x 152 x 15. Weight in Grams: 401.
In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life."
Selling the American Way examines the context, content, and reception of U.S. propaganda during the ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
University of Pennsylvania Press United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
Pennsylvania, United States
ISBN
9780812221190
SKU
V9780812221190
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Laura A. Belmonte
Laura A. Belmonte is Associate Professor of History at Oklahoma State University.
Reviews for Selling the American Way
"Well researched and clearly written, Selling the American Way is a welcome addition to a fast-growing body of literature on propaganda and the 'cultural Cold War.'"
Journal of American History
"Belmonte has produced an invaluable contribution that should be examined by everyone interested in understanding public diplomacy and in building an effective public diplomacy campaign."
American Historical ... Read more
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Journal of American History
"Belmonte has produced an invaluable contribution that should be examined by everyone interested in understanding public diplomacy and in building an effective public diplomacy campaign."
American Historical ... Read more
Show Less