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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America´s Commercial Corridors
Martin Treu
€ 72.98
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Description for Signs, Streets, and Storefronts: A History of Architecture and Graphics along America´s Commercial Corridors
Hardback. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America's commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana. Num Pages: 400 pages, 173, 134 black & white illustrations, 39 colour illustrations. BIC Classification: AMX; HBJK; KCZ. Category: (P) Professional & Vocational. Dimension: 258 x 206 x 29. Weight in Grams: 1350.
"Signs, Streets, and Storefronts" addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a ... Read more
"Signs, Streets, and Storefronts" addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a ... Read more
Product Details
Publisher
Johns Hopkins University Press United States
Number of pages
400
Format
Hardback
Publication date
2012
Condition
New
Weight
1351g
Number of Pages
400
Place of Publication
Baltimore, MD, United States
ISBN
9781421404943
SKU
V9781421404943
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About Martin Treu
Martin Treu is an architect and environmental graphic designer. He is creative director of Treu Design.
Reviews for Signs, Streets, and Storefronts: A History of Architecture and Graphics along America´s Commercial Corridors
A must-read for any fan of architecture
and for city planners. It is a thorough dissection of the trends and clashes that continue to shape and regulate our nation's commercial corridors.
Mark A. Vernarelli American Road
and for city planners. It is a thorough dissection of the trends and clashes that continue to shape and regulate our nation's commercial corridors.
Mark A. Vernarelli American Road